What is media planning?

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From our chapter, what is Marketing Research and what is the purpose of it?
Give an example of how a company like Apple may use market research developing products
Explain the steps in the research process in your own words
What is pre-testing and post-testing?

How is the IMC approach to Marketing and Planning (Chapter 8) different than the traditional approaches to marketing?
What is a SWOT analysis, how can it help your marketing?
Explain the steps of the IMC plan, what is the IMC pyramid?
What is media planning?
Explain what Reach, Effective Frequency, Recency Planning and Ad Response curve are, from our chapter
-Give an example of any brand you love and imagine they hired you to help with marketing research, it could be around a new advertising campaign or product launch etc.
Explain each of the Steps in the Research Process and apply them to the company you’ve choseAnalyze the situation and define the problem
Conduct informal researchGive examples of your primary data
Give examples of your secondary data
Establish Research Objectives
Conduct formal research (qualitative or quantitative)
Interpret and Report findings
Explain how research can help the company, and any issues that can come up around marketing research. Always refer to our chapter and materials.
-Apply the following to the brand you chose in Assignment #1 this week:
1. Explain the Approaches to Positioning from chapter 8. How does the brand position themselves/the product well? Use terminology from our chapter.
2. Explain the 5 M’s of the Media Mix. Then, describe what the 5 M’s of the media mix may look like for an advertising campaign for the brand you chose in Assignment #1 for this week.

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