Selecting the best market entry strategy is one area of operation that has influenced their global business strategies because mncs have to examine how different market entry options are with their organizations’ missions, goals, and visions (gür, 2015).

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Summary.
Introduction
Globalization has dominated international business discourse for more than a decade now. Its impact on today’s businesses is highlighted by the opportunities and threats it poses to companies, economies, individuals and governments. Indeed, it is very difficult to find a country as it stands today that has not been influenced either positively or negatively by globalization. Based on the impact that this new way of doing business as it is commonly known, has on corporate strategies, multinational organizations have been leading other companies in exploiting the opportunities associated with global trade. Selecting the best market entry strategy is one area of operation that has influenced their global business strategies because MNCs have to examine how different market entry options are with their organizations’ missions, goals, and visions (Gür, 2015).
Findings
The acquisition strategy is the most popular way for companies to expand their global operations (Gür, 2015). This strategy is adopted by many organizations because it offers new entrants an existing operational infrastructure that they can simply tap into (McCormick, 2014). Acquiring a company within the EU is be the best option for any company willing to do business in the EU because this strategy grants access to the wider European market. This plan is informed by several factors, including changes in the market environment, variations in business culture, and legal implications of market entry. Based on the peculiarities of these factors in global finance, the advantages and disadvantages of acquiring a company within the EU are numerous base on who is involved.
Discussion
I think one of the advantages of acquiring a company within the EU is that it is a fast means of venturing into the European market. An acquisition strategy involves buying an already established company. Therefore, there is no need for going through the process of setting up a new entity to access the European market. This provision makes this market entry strategy faster than other internationalization strategies. At the same time, acquiring a company within the EU is advantageous to other companies because it is cheaper than setting up a new company in the EU. Indeed, the owners of an already existing company within the EU do not have to pay for costs (such as legal and license fees) associated with setting up a new company (McCormick, 2014).
Finally, acquiring a company within the EU is a less risky option compared to other forms of market entry strategies available to the US firm because EU companies already enjoy the benefits of operating within the European economic bloc. Similarly, they benefit from the goodwill of other European companies in exploiting trade relations within the continent. For example, they enjoy the benefit of free movement of goods and services within EU boarders and are protected by the union’s trade laws (McCormick, 2014). Therefore, this option is a less risky one for any firm to pursue, relative to the option of setting up a new company in the EU.
Possible Disadvantage
There is also likely to be a cultural barrier between the Person and the Europeans if an acquisition of an EU company is completed (Šarčević, 2015).
Reference
Gür, N. (2015). The G20 and the governance of global finance. New York, NY: SETA.
McCormick, J. (2014). Understanding the European Union: A concise introduction. London, UK: Macmillan International Higher Education.
Šarčević, S. (Ed.). (2015). Language and culture in EU law: Multidisciplinary perspectives. London, UK: Ashgate Publishing, Ltd.

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