John tomlinson (cultural globalization and cultural imperialism) and arjun appadurai (disjuncture and difference in global cultural economy) offer two contrasting and inter-related perspectives on cultural globalization.

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John Tomlinson (Cultural Globalization and Cultural Imperialism) and Arjun Appadurai (Disjuncture and Difference in Global Cultural Economy) offer two contrasting and inter-related perspectives on cultural globalization. What are they attempting conceptually and theoretically? Identify their key insights and explain the role of media and popular culture in their discussions.

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