How much investment will be required? d.

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The plan should be a value-added business plan that could be implemented in any community pharmacy. The cost of the plan should not exceed $100,000. You may include graphics, charts, and tables.
2 pages on this part: (I have the business idea after the points)
1. Executive Summary
a. What do you propose to do?
b. What does the business need to implement plan?
c. How much investment will be required?
d. Assessment will look for:
i. (1) Describe business Concept
ii. (2) Has a clear Mission Statement.
iii. (3) Description of the purpose/need being met (The “What”)
Here is the business Idea
The Discount Pharmacy’s main goal is to provide prescription medications for our customers at the lowest prices on the market. We will be able to sell prescriptions at reduced prices by carefully maintaining efficiencies in our operations and by targeting a specific segment of the market – those customers who pay for their prescription medications themselves. By focusing on this segment it gives us additional efficiencies – we avoid disruptions in cash flow often associated with insurance payments and we can eliminate unnecessary services for the type of knowledgeable, repeat customer taking maintenance-type medication.
The Discount Pharmacy will operate from one store that will serve both mail order customers and those who visit in person. We will thrive by employing friendly and knowledgeable personnel, which, along with our great prices, will drive the repeat business that we will rely upon. We only expect that as the price of medication continues to skyrocket, The Discount Pharmacy will appeal more and more to the customer’s sense of value and convenience.
Our advertising, mainly through ads in magazines targeted at the over-55 crowd, will be targeted at those who are looking to save money on a pricey but necessary and regular expense. The investment will require $100,000.
The objectives for the first three years include:
1.Exceed customer expectations with superior pricing
2.Increase the number of customers by more than 30% per year
3.Develop a business that survives off its own cash flow
Mission
The Discount Pharmacy’s mission is to provide our customers with the best prices for their prescription medications. Our convenience and services will exceed the expectations of our customers

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