How can supermarkets such as tamimi use these data to create value for the firm and consumers?

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8.2 Action Required:
Chapter Name: Read Ch-10 “Marketing Research” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
8.3Test your Knowledge (Question):
Discussion Question #1: Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss.

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