Goals

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MKT 5213: Consumer Behavior (MBA)
Fall 2022 7w1 | Dr. Andrea R. Bennett
Final Exam
Due: Friday, October 14, at 11:59 pm
OVERVIEW
In August, President Joe Biden signed the Inflation Reduction Act, which included “tens of billions” (Hiar & Storrow, 2022) in incentives for American consumers to encourage them to reduce their greenhouse emissions. Specific areas for which consumers could qualify for subsidies include making their homes more energy efficient (up to $1,200 tax credit each year for the next 10 years).
“But getting consumers to take advantage of the new benefits — and the emissions reductions they’ll entail — will be a challenge for the Biden administration and its allies” Hiar & Storrow, 2022).
Hair, C., & Storrow, B. (2022, August 21).
Hot deals: A consumer’s guide to the new climate law. Politico. https://www.politico.com/news/2022/08/21/consumers-climate-law-inflation-reduction-act-00052963
GOALS
For your Final Exam, please upload a document that meets each of the following objectives:
Explain why encouraging consumers to take advantage of the home improvement subsidies provided by the Inflation Reduction Act is a good candidate for nudging.
Explain each step of the consumer decision-making process, including a definition of the stage and details related to consumers’ specific behaviors during the stage.
Provide examples of heuristics that consumers would likely use at each stage and/or nudges that marketers promoting the home improvement tax subsidies of the Inflation Reduction Act could apply at each stage
SPECIFICATIONS
To receive full credit, your final document must meet the following formatting guidelines:
No more than 10 pages, 1-inch margins on all sides
Double-spaced, 12-point Times New Roman font
The first part of the paper should meet Goal #1 (above): Explaining why the provided scenario is a good candidate for nudging
Each subsequent section of the paper should align with a specific stage of the consumer decision-making model and a header that designates the stage should introduce the text about that stage.
Stages should be covered in order.
Example:
Stage 1: Problem Recognition
The first stage of the consumer decision-making model is problem recognition …
Students are required to reference at least the course textbook and Nudge: The Final Edition. They may also reference additional outside sources (some are provided below). In-text citations and a Works Cited page are required and should be formatted using APA standards.
Students should employ best practices for academic writing, and they are encouraged to use editing software (e.g., Grammarly) and/or to seek help from TWU writing resources (e.g., Write Site).
Please see the assignment rubric for more specifications and use the rubric to ensure maximum points on the Final Exam.
Resources
APA Citations: https://www.mendeley.com/guides/apa-citation-guide/
TWU Write Site: https://twu.edu/write-site/
Information about the Inflation Reduction Act and its consumer incentives:
https://www.cnbc.com/2022/09/03/inflation-reduction-act-when-to-claim-climate-tax-breaks-rebates.html#:~:text=The%20Inflation%20Reduction%20Act%2C%20which,than%20%2410%2C000%20in%20financial%20incentives.
https://www.edf.org/article/8-ways-inflation-reduction-act-can-save-you-money
https://www.whitehouse.gov/briefing-room/statements-releases/2022/08/15/by-the-numbers-the-inflation-reduction-act/
https://www.kiplinger.com/taxes/605069/inflation-reduction-act-tax-credits-energy-efficient-home-improvements
https://www.politico.com/news/2022/08/21/consumers-climate-law-inflation-reduction-act-00052963
https://www.cbsnews.com/news/inflation-reduction-act-joe-biden-climate-energy-home-upgrades/
https://www.nytimes.com/2022/09/13/climate/climate-law-tax-credits.html
https://www.npr.org/2022/08/11/1116769983/3-ways-the-inflation-reduction-act-would-pay-you-to-help-fight-climate-change

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