Explain why this audience may have an interest in this infographic, how you have addressed this need, and what is the key takeaway or call to action for these audience members.

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The individual assignment provides you with the opportunity to demonstrate your competency on the following learning objectives:
By the end of the course, students will be able to
4. communicate the value of digital media platforms
5. conduct effective research to understand and evaluate digital media platforms
Infographics are a common means of distilling and communicating information to a broad audience. While infographics may seem quite simple, they are strongly
rooted in research evidence, they are concise and poignant summaries of this information, and they provide a call to action or recommendations for
practice. Therefore, creating a good infographic is not a simple task and will require rigorous research, careful deliberation, and deliberate editing.
For this assignment, you will identify a digital marketing topic that you think deserves an infographic. You will research the topic, create an infographic, and
share the infographic. The topic is up to you, but it must be related to digital marketing: pick something that you think is interesting and would be valuable to
other people. There are no length or size restrictions on the infographic that you create, you will need to determine these based on your own research, the qualities of a good infographic, and the limitations of the chosen sharing platforms.
Deliverables: While the infographic should be able to stand alone, in addition to the infographic, you will also provide a reflective paper (5 pages max) that supports the infographic and will allow you to add context to the material in the document. In this paper, you should:
• Provide all references that you used. In the infographic itself you will need to be selective with
references, the reflective piece allows you to identify all of your sources and justify the selection of these sources and explain why you chose the topic and why it is important.
• Identify the audience to which you have directed your infographic. Explain why this audience may have an interest in this infographic, how you have addressed this need, and what is the key takeaway or call to action for these audience members.
• Discuss your design choices.
• Describe the sharing process that you undertook to disseminate this infographic
• Reflect on the success/failures of your sharing process.

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