E.g., upcoming elections, board meeting, changes in regulatory or legal factors, anticipated increases or decreases in the number and type of competitors or their product/service offering.

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Within your document, please use the following section headings: Abstract, Problem or Opportunity, Analysis, Assumptions, Open Issues, Recommendations, Conclusion, and References. 1. Abstract: Preview your case document. Tell readers what they will gain from reading your document. 2. Problem or Opportunity: Define the problem and/ or opportunity that you concluded needs to be the focus of your analysis and recommendations. Some cases have both a problem to be resolved, and an opportunity to make improvements or otherwise be successful. There is often a primary problem / opportunity, and one or more secondary, related ones. 3. Supplemental Sources: Include at least one supplemental source that improves the input to your analysis. Typically sourced via the Internet, these sources may be specific to the case described organization, or be more broadly related to the industry or the management discipline(s) involved in the management decisions. (E.G., Case may involve Marketing, Finance, Operations Management, HR, ETC.) 4. Analysis: This will integrate your assessment of the base case, supplemental source(s), and “unknowns” regarding the future internal / organization’s and external environments. 5. Unknowns: Questions or issues that will need to be researched or monitored a. Assumptions: Tell readers what you are assuming about the future internal and/or external environments that could impact the viability of your recommendations. b. Open Issues: Identify as yet unresolved or unknown issues that could affect the viability of your recommendations. E.G., upcoming elections, Board Meeting, changes in regulatory or legal factors, anticipated increases or decreases in the number and type of competitors or their product/service offering. 6. Recommendations: Identify what you recommend regarding strategic and/or tactical management decisions and actions related to the identified problem or opportunity, as supported by your analysis and anticipated future environments. 7. References: Identify the base case name, authors, dates — as well as the supplemental sources that you used in your analysis. Hyperlink the URL / Internet address for sources (just enter a blank space following the address). This makes it very easy for readers to independently follow up on your sources.

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