Criteria

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Craft a Memo addressed to the technical audience about an opportunity to leverage analytics at an organization.
1.Design or identify an analytics case study for a hypothetical organization.
2.Compose a short (250 words or less) memo about an opportunity to leverage analytics at or for the organization.
3.Write this memo in Microsoft Word as though you are writing to the head of analytics at the organization.
4.Give it structure for readability
5.Mention the decision-making context, the data and information available, the actionable value of that information, as well as areas of uncertainty and complexity.
Your submission will be evaluated on the organization of the memo, economy of words, informativeness of the content, and application of techniques taught in class. More specific assessment criteria is listed in the rubric below. ( I have already attached the lecture slides related to this assignment, in the slides, you can see more detailed requirement for this memo and the related knowledge and structure of this kind of analytics writing.)
This is the grading rubric. Criteria
Effective Writing
Avoid grammatical errors, meaningless and weasel words, be concise and specific. Use active voice, observe economy of words.
25 pts
Organization
Organization of the memo, including a “intro” “body” and “conclusion”. Structure is consistent with the Pyramid Principle
25 pts
OutcomeAudience
The writing is appropriate for the audience (Head of Analytics, technical)
25 pts
OutcomeOpportunity
Effectively communicates opportunity, and provides a brief reference to data that supports the arguments.
25 pts
Total Points: 100

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