Consider this a practice run for the real business world.

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As a team of executive board members, you are meeting to discuss key economic problems faced by the company and to find rational solutions. It is based on the timeless Case Study in business strategy of Spectrum, which follows Module Group B of the textbook. The case allows you to apply core elements from managerial economics to a remarkably rich business environment. You need to identify key issues, present your analysis, make and defend your recommendations and decisions. Consider this a practice run for the real business world.
In this discussion, please focus on Memo 5, Memo 7, Memo 10, and Memo 11, (included in the textbook), with additional attachments posted in Brightspace just below this DF to address the highlighted problems and questions in these selected Memos for this meeting.
Some more research is recommended with relevant referencing, supporting evidence, and data.
The discussions are planned to be an exchange of opinions between students supported with theory and economic models, involving posts and replies to posts. It is great when everyone adds some more, expands the topic, adds new perspective. Therefore, you need to start asap to produce a lively discussion before the deadline with a solution reached as a team.
Textbook: Managerial Economics and Business Strategy by Prince, J. and Baye, M. 10th edition (2022) McGraw-Hill ISBN13: 9781264575510 (without Connect). Without Connect because Connect is NOT used in the class.

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